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Consume less, consume better.
15 August 2019

We’ve just marked our earliest ever Earth Overshoot Day. If you don’t know what Earth Overshoot Day (EOD) means then click on the link to Google it.

According to the Global Footprint Network (GFN), that has been calculating EOD since 1986, on July 29 this year, humanity will consume more resources through the end of 2019 than the planet can sustainably regenerate for the year.

In 2018, EOD was August 1 – so it has moved forward by two days in just one year as the relentless assault on overshooting resource use continues.

In other words, we’ve taken only 209 days this year to use up all of our year’s resources. And it also means that we’re essentially consuming nature 1.75 times faster than our ecosystems can regenerate. Over the last 20 years, EOD has inched forward by over two months, and this year’s EOD is the earliest ever.

The Twitter handle to make people aware of EOD is #MovetheDate and #APLF fully supports the notion of sustainable resource management in the fashion and footwear industries and so contribute to the preservation of the health of the planet – the only one humanity has.

Overshooting the amount of natural resources that the planet can offer is a recipe for disaster and humanity has to stop sleepwalking towards a tipping point from which there will be no return – so help #MovetheDate!