What Turns Products Into Brands (FW25/26 Trends)

20 March 2024
02:00 pm - 04:00 pm
Workshop Area, Hall 1D, HKCEC


  1. What’s in a brand (definition and Brand Pyramid guidelines)
  2. Case Studies 
  3. Mood boards: FW2025/26 trends and sustainable materials innovations (guest speaker Alessandra Taccon/ ECOTAN) 


  1. Design (or describe) a leather product (shoe, bag, small goods etc)
  2. Strategize your Brand Pyramid (from naming to Essence)


About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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