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Japan: Skechers to open new subsidiary
FNA | 22 March 2012

US footwear brand Skechers is setting its wholly-owned subsidiary in Japan, sources reported.

The company said it planned to double its business in Japan in the next three to five years, making a full entry into the market with its 2012 autumn/winter collection.

That will include its flagship Gorun and Gowalk lines, plus an expanded range of men’s and women’s lifestyle items, and children’s collections such as Bella Ballerina, Twinkle Toes, Luminators and Z-Strap.

Michael Greenberg, Skechers president, said: “Our new subsidiary’s goal is simple and specific: to employ all the strategies that have made us a billion-dollar brand around the world, and to tailor them in every way that will excite, educate and build demand.”

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