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Build Your Own Brand Workshop


9 Key Elements of a Successful OEM-to-own-brand Transitions

Many OEM companies want to establish their own brands. As a successful manufacturer making products for other brands clients, how would you achieve this?

In this workshop, we invite fashion veteran, Clarence Hui, to share 9 key strategies for a successful OEM-to-own-brand transitions.


Date: 12 Dec 2019

Time: 3 pm – 5 pm

Venue:APLF Office, 17/F, China Resources Building,


9 KEY ELEMENTS that will cover in the workshop:

• Brand DNA

• Product Preposition

• PR Marketing

• Retail Marketing

• Target Customers


• Customer Relationship Management

• Creativity

• Organisation

• Budgeting New Concept



Guest Speaker: Clarence Hui


Clarence Hui is a veteran in fashion brand building and retail marketing. He has over 30-year experience in B2B and B2C retail industry covering Asia and Greater China.

He was…

• Chief operation director, Greater China of G-Star

• China GM of GANT

• China GM of Timberland

• Managing Director of REX

• Managing Director of D-Mop

• General Manager of IT Hong Kong

• Managing Director of Diesel Hong Kong