13 September 2023

Franchising - Rihanna launches another Puma franchise

Singer Rihanna and Puma have launched a new product franchise, FENTY x PUMA, with the Avanti footwear franchise as the first release, writes Leatherbiz.

The collection is a blend of Puma icons, featuring high-quality “buttery-soft vintage” leather and a gum outsole. The Avanti is offered in unisex options for adults and kids, with design elements inspired by iconic Puma styles from the past. The black and white collection is complemented by a “chrome execution with laser-etched logos and leather chrome details”.

The Avanti franchise was founded on Rihanna’s love for football and her desire to merge classic fashion with contemporary flair. This assortment has universal appeal, with a unisex selection that caters to both adults and children. By incorporating design elements inspired by Puma’s iconic styles, the Avanti collection pays homage to the brand’s esteemed football heritage.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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