23 June 2023

Spanish leathergoods manufacturer Loewe has named K-pop star Lee Taeyong as a new global brand ambassador, writes Leatherbiz.



On making the announcement, Loewe said the singer had stood out for his dedication to style and his “passion for fashion”. Within this, it said Taeyong had long been “a faithful follower of Loewe’s artisanship and innovative design”.

In formalising its relationship with the Korean star, it said he would help bring all the core elements of its autumn-winter 2023 collection to K-pop’s huge audience.

Loewe has described this collection as combining “sculptural essentialness with clean shapes and daring details”.

Products Taeyong will show off will include T-shirts, tracksuit-style trousers and a parka, but also Loewe’s small convertible backpack in black calfskin and its Mini Puzzle bag in sand-coloured lambskin.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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