30 May 2023
Footwear and leather business EccIhas launched a pop-up shop in Miami Beach, Florida, for the brand’s 60th anniversary, writes ILM.
Open during May and June, the 3,000 sq ft store reportedly resembles a modern art gallery with freestanding white walls lined with Ecco products.
The pop-up will feature a “live social media moment” and a DIY area for shoppers to engage with. The pop-up will also include Ecco’s newly launched Cozmo sandals.
Florida is reportedly a key market for the brand in the U.S. and Ecco aims to bring its products to a wider audience through the pop-up shop.
Tom Berry, CEO of Ecco USA, said: “We absolutely love the energy in Miami and want to be part of the excitement that exists there. We have a huge customer base in the surrounding area and want to introduce ourselves to a wider audience.”
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
