12 January 2023

Our first Leatherbiz Market Intelligence report of 2023 went live in the Intelligence section of the website on January 10. Here, the newsletter raises what it calls “the $1 million question” for the leather pipeline: what must be done to make consumers turn to leather again and demand it as a material of choice in end products?

 

 

Its hard-hitting message is that labelling and certification initiatives and the work of industry campaigns have yet to deliver extra demand. Its insistence is that messages that hammer home to consumers the added benefits that they can have from choosing leather are the ones that will have the biggest impact.


“If you want to make leather fashionable again, you have to reach the consumer through function and benefit,” it says. “Benefit, benefit, benefit! That is the only thing that sets leather apart from copies and alternatives. Additional benefits in relation to price are the motto: warmer, drier, more comfortable, more durable or whatever else companies may think of.”

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

 

APLF Fairs follow Informa AllSecure, Informa’s approach to enhanced health and safety standards at events in the aftermath of COVID-19.

Follow Us On:

Contact us