12 January 2023

Our first Leatherbiz Market Intelligence report of 2023 went live in the Intelligence section of the website on January 10. Here, the newsletter raises what it calls “the $1 million question” for the leather pipeline: what must be done to make consumers turn to leather again and demand it as a material of choice in end products?

Its hard-hitting message is that labelling and certification initiatives and the work of industry campaigns have yet to deliver extra demand. Its insistence is that messages that hammer home to consumers the added benefits that they can have from choosing leather are the ones that will have the biggest impact.

“If you want to make leather fashionable again, you have to reach the consumer through function and benefit,” it says. “Benefit, benefit, benefit! That is the only thing that sets leather apart from copies and alternatives. Additional benefits in relation to price are the motto: warmer, drier, more comfortable, more durable or whatever else companies may think of.”

关于亚太区皮革展 ​

我们为皮革、物料及时装业界创造面对面洽谈的机会,为客户缔造实质商机。我们云集世界各地的商家,让他们寻找新的合作伙伴,发掘潜在客户或供应商,并掌握业界最新发展。

 

我们主办多个专注时尚及生活潮流的商贸展览会, 为这不断变化的行业,提供最全面的买家及参展商服务,方便他们了解急速转变的行业环境,并预测来季趋势。

 

亚太区皮革展遵循英富曼的 Informa AllSecure 规定,提高新冠状病毒疫情后活动之健康和安全标准。

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