5 Aug 2022

The chief executive of Longchamp, Jean Cassegrain, has said the brand’s move into shoes and ready-to-wear is complementary to its leathergoods heritage, writes Leatherbiz.


Speaking to media in Malaysia during a tour of Asia, Mr Cassegrain said recently that the world has changed. He said that 30 years ago, making leathergoods was one business and launching ready-to-wear collections was a completely separate business.

 

 

“Now the two have merged,” Mr Cassegrain said, “and we must recognise that. We want to be part of that as well.”


He said that offering customers footwear and apparel, in addition to leathergoods, was helping Longchamp bring its leathergoods collections to life. He said it helped tell the story of the brand.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

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