11 May 2022
Campaign group Leather Naturally has announced that it will not continue with its Metcha social media project, at least for the time being, reports Leatherbiz.
Metcha launched in 2019, generating online content aimed especially at consumers from the Millennial and Generation Z demographic groups. It went on to build up a network of 800,000 followers on social media platforms and connected with 360 influencers. It published more than 12,000 items of leather-related content.
Announcing its decision not to continue with the project, Leather Naturally said: “Proud though we are of the results so far, the challenges have created extra burdens, making the fundraising process extremely hard and forcing us to take the difficult decision of discontinuing, at least temporarily, the Metcha initiative.”
It thanked the companies across the leather industry that had supported Metcha for the last three years.
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
