11 January 2024

Upcycling - Blockchain-powered bag is part of new Miu Miu Upcycled collection

Fashion brand Miu Miu has used leather as one of the focus materials in its latest Upcycled collection, writes Leatherbiz.

The brand first launched Upcycled in 2020 “to uphold the precious nature of vintage clothing and encourage circular design practice”.

For 2024, it has included a patchwork leather bag, for which it has used repurposed materials from past styles. It said its artisans carefully stitched together pieces of recovered leather, working with great care and attention to the structure, texture, and color of the pieces “to create something completely new”.

Distinctive elements are the refined patches, hand-stitched logo, and a deliberate vintage look, Miu Miu said.

This bag is registered on Aura Blockchain, a specialist non-profit organisation launched in 2021 by luxury companies LVMH, Cartier and Miu Miu’s parent brand, Prada.

By scanning a near-field communications tag near the logo on the bag, customers will be able to access detailed information about the bag and the material it is made from. They will also be able to see a certificate of authenticity.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

社交媒體:​

聯絡我們: