12 December 2022

Viva-magenta or Magentaverse, the color of the year 2023 according to Pantoneand as reported by CueroAmérica.

 

 

Pantone, the fashion trend consultancy, has unveiled ‘Pantone 18-1750’ Viva Magenta as the Color of the Year 2023. It is a hybrid colour, a ‘nuanced’ crimson-red hue that strikes a balance between warm and cool, and between the physical and the virtual, as they explain.

Viva Magenta is a carmine red, assertive but not aggressive, defined by the company as having an “iron hand in a silk glove” approach. It promotes optimism and joy and is a lively red that encourages unrestrained experimentation and self-expression. Quite a statement in itself. “Bold, witty and inclusive, Viva Magenta welcomes everyone with the same rebellious spirit,” Pantone said in a statement.

Pantone also stated that it worked with its creative partner Huge to participate in a design experiment exploring the relationship between new technologies and human creativity. Using the Midjourney AI generative tool, the team created the visual manifestation of Viva Magenta incorporating the messages and ideas that color embodies to bring to life an immersive world that examines the connections between nature and technology.

The visual cue is a bold statement that amplifies Viva Magenta’s bold yet natural elements, designed with the help of artificial intelligence. It serves as an invitation to an endlessly optimistic new ecosystem to explore, called the Magentaverse.

For the first time, Pantone and Artechouse will bring the Pantone Color of the Year to life in the form of an exhibition at Artechouse Miami, beginning December 3. The Pantone x Artechouse exhibition, which marks a four-year collaboration between the two companies, is an artistic exploration of the Magentaverse, with immersive rooms with textures and interactions.

The exhibition will feature color explorations in design, space and technology inspired by NASA and Pantone partners Motorola, Lenovo and Spoonflower, among others, bringing Pantone 18-750 Viva Magenta to life.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

 

亞太區皮革展遵循英富曼的 Informa AllSecure 規定,提高新冠肺炎疫情後活動之健康和安全標準。

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