11 February 2022

Malaysia Airlines’ parent company, Malaysia Aviation Group (MAG), recently enlisted the help of local brand Theselina to create a collection of five handbags from repurposed leather aircraft seats, among other materials, as part of MAG’s wider eco-minded upcycling efforts, writes Leatherbiz.

 

 

Belts and buckles, tablecloths and life vests, plus kebaya uniforms and bags previously worn by the national airline’s cabin crew, were also incorporated in Theselina’s designs.

Malaysia Airlines described the resulting handbags, sold at a premium price point, as embodying “elegance and class”, befitting of its own “exceptional service and hospitality”. It singled out leather’s quality and durability as central to conveying this idea.

Commenting on the partnership, acting chief sustainability officer at MAG and chief executive of Firefly, Philip See, stated: “We at MAG believe that our customers should be able to enjoy the finer things in life while remaining conscious of our role in caring for the planet.

“We are proud to show the fruits of what our collaboration with high-end designer Selina Yeop Jr of Theselina has brough through the repurposing of aircraft materials into bespoke designer bags, allowing us to reduce wastage by [elevating] our flag-bearing brand [around] the world.”

All five styles were launched and subsequently sold to prominent local personalities during a private event at the five-star RuMa Hotel and Residences in Kuala Lumpur.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。   我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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