25 October 2021

Leather Misnomers - Stop circulating disinformation

Stéphanie Bui, a freelance fashion writer based in Paris writes: I will not quote her. A brand has just launched its press campaign today. To the attention of brands whose innovation is also positioned on alternatives to leather: could you please stop using the erroneous expression “vegan leather” in your press releases?

Because the use of the word “leather” is framed by a decree dating from 2010.

Either the leather product presented is leather, and it is called “leather”,

Either the alternative to the leather presented turns out to be a mix of plastic with something else and therefore it is up to your team to find an expression as close as possible to reality – which makes you dream – as it is toxic plastic..…..

…..Or the product presented is shaped in a new material whose composition information is welcome and accurate

So, let’s stop the circulation of disinformation on this subject…

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。   我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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