25 October 2021

Leather Misnomers - Stop circulating disinformation

Stéphanie Bui, a freelance fashion writer based in Paris writes: I will not quote her. A brand has just launched its press campaign today. To the attention of brands whose innovation is also positioned on alternatives to leather: could you please stop using the erroneous expression “vegan leather” in your press releases? 

 

 

Because the use of the word “leather” is framed by a decree dating from 2010.

 

Either the leather product presented is leather, and it is called “leather”,

 

Either the alternative to the leather presented turns out to be a mix of plastic with something else and therefore it is up to your team to find an expression as close as possible to reality – which makes you dream – as it is toxic plastic..…..

 

…..Or the product presented is shaped in a new material whose composition information is welcome and accurate

 

So, let’s stop the circulation of disinformation on this subject… 

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

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