Italian fashion designer Patrizia Prencipe was born in Verona. She has the burning desire for creating beautiful things and an eye for art from her mother, a painter.
Patrizia attended a course of Culture and Technology of Fashion at the University of Padua where she graduated in 2007 and later, a course of History of Art at the University of Verona.
To gain hands on experience to become a seasoned fashion designer, Patrizia worked in Benetton, in Treviso, as a kids wear fashion designer. After a few years she was employed by another famous brand, Datch, to follow up the leather collection development in Pakistan, where she spent seven years.
The designer has been known for designing accessories of this kind ever since.
With rich experience in leather fashion design and trend research, Italian fashion designer Patrizia Prencipe worked for many international brands, and pursued a career in Cool Hunting Trainer.
Patrizia is an ambassador of the Italian know-how and helps fashion companies to understand consumers’ desires.
Travelling and working in several different countries, she collects trends and processes information, tailoring moodboards, depending on local cultures and styles.
She researches news, tastes, and social nuances to contribute to the success of the collection.
Creativity has both artistic and technical sides, that you will discuss and apply with exercises, during her workshop.