24 August 2023

Africa - Ethiopian model launches new collection with Puma

Sports group Puma has announced a new footwear and athletic clothing collection with Lemlem, a brand launched by Ethiopian model and designer Liya Kebede, writes Footwearbiz.

Ms Kebede’s brand specialises in products made in Africa. Of the new joint venture with Puma, she said she hoped “to inspire women across the globe”.

The Puma-Lemlem collection comprises a running shoe, the PWR XX Nitro, a sports bra, running tights and an anorak.

Puma said the products showcase geometric prints and abstract textures “that celebrate the versatility of movement”.

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We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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