18 Nov 2022

H&M is facing another class action lawsuit over greenwashing in its marketing of fast-fashion apparel and accessories as sustainable, reports ILM.

 

 

Plaintiffs Abraham Lizama and Marc Doten filed a complaint in a federal court in Missouri, in the U.S., alleging that the company has engaged in “unlawful, unfair, deceptive, and misleading business practices”.


Specifically, the case calls out the marketing of H&M’s Conscious Choice collection, which the plaintiffs say is labelled as sustainable and environmentally friendly despite not being so, and therefore violates the law in various states including California and Missouri.


The case argues that, because H&M’s greenwashing resulted in consumers paying a premium for products and therefore suffered economic losses, which is at the heart of the plaintiffs’ ability to show that have suffered requisite injury to sue.


The case is Abraham Lizama, et al., v. H&M Hennes & Mauritz LP, 4:22-cv-01170 (E.D. Mo.)

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

 

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