20 Oct 2022

From November 1, 2022, Robert Triefus will be the new CEO of Gucci Vault and Metaverse Ventures.



Trefus has been with Gucci since 2008 in the role of Worldwide Marketing and Communications Director, and has held several strategic roles.

Gucci’s Metaverse is a creature spawned by Triefus. He will work on emerging opportunities for the expansion of the brand, according to a note published by Gucci.

Trefus will define and give further impetus to the strategies related to the Metaverse, and will also supervise gaming and the experimental space, Gucci Vault.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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