18 Oct 2022

The investment fund of the Agnelli family, Exor, wants to develop the Shang Xia brand’s business, as local brand are favoured in China by the style of young consumers, and so growth could be accelerated.

 

 

This is the growth strategy of Exor for Shang Xia and there appears to be no other brand acquisitions on the horizon after Shang Xia, Louboutin and Ferrari.


“The Shang Xia brand is currently enjoying ” strong, double-digit growth,” stated Exor and has given the Chinese brand a new CEO, Sophia Wu, a new creative director, Yang Li, joined by Leon Sun.


These are managerial choices that the Agnelli family has combined with another fundamental and significant decision. It has relocated most of the ready-to-wear product, shoes and bags in Italy.


This year, investments continue with the Shang Xia brand opening two new stores, in Shanghai and Taiwan, bringing the number of stores to twenty, while openings are planned in Shenzhen and Hainan.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

 

APLF Fairs follow Informa AllSecure, Informa’s approach to enhanced health and safety standards at events in the aftermath of COVID-19.

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