Find out about Hong Kong’s Fashion Disruptor
Successful brands are the ones capable of creating compelling products and stories through personalised experiences. In the topic about “disruptive technologies” footwear specialist and founder of the
Hong Kong based “Fashion Disruptors” community, Ashok Jayaraman will provide examples and tools to illustrate the various existing and future technologies that enable to craft the personalised experiences that will bring customers back to retail. The “fashion disruptors” community of about 100 members includes entrepreneurs, designers and industry professionals and is a platform for networking and for helping entrepreneurs bring disruptive fashion concepts to market.
Despite all the buzz about multi-channel retail, surveys show that shopping in-store is still the dominant means of buying for consumers both in the US and in the Asia-Pacific region. While the majority of US consumers have purchased apparel both online and offline, brick-and-mortar is still the most-used transaction channel for apparel and footwear purchases. In November 2016, 62 % of footwear was purchased online versus 39% online and 10% over mobile phones, according to the survey US Consumer Analysis: Apparel and Footwear, released in February 2017 by Fung Global Retail & Technology. In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
“We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future,” says
Eddie Wong, Senior Research Associate, Fung Global Retail & Technology. However, a majority (78%) of consumers search for footwear online before they go to the store to buy shoes, which shows how necessary it is for footwear vendors to offer a seamless online to offline experience to their customers.
“The internet is not yet a significantly large channel in terms of apparel and footwear purchases but it increasingly influences how consumers shop for apparel offline,” Wong adds.
Wong will also speak about the increasingly important senior market and how to cater to them.
Please
click here for the full programme and speaker profiles.
Media registration now open
Complimentary registration for members of the press is available here until 27 March. For media enquiries, please contact Ms. Kennise Pang, Senior Marketing Communications Executive at
[email protected].
Also while you are there for the conference, take advantage of visiting the two major trade shows for the global leather and fashion industries –
APLF-Leather & Materials+ & Fashion Access held concurrently from 29 – 31 March by registering
here for a complimentary press badge.
For more information on the two trade fairs, please visit
www.leatherfair.aplf.com or
www.fashionaccess.aplf.com.
Supporting partner
We would like to thank our partners InvestHK (
www.investhk.gov.hk), Italian Trade Comission (
www.italtrade.com), Hong Kong Footwear Association (
www.hkfootwear.org), Federation of Hong Kong Brands (
www.hongkongbrands.org) and Total Shoe Concept (
www.totalshoeconcept.com) for their support.
