29 January 2024

Wholesale headaches hurt Dr Martens

Footwear brand Dr Martens has reported revenues of £662.9 million for the first nine months of its current fiscal year, the period ending December 31. This figure represents a fall of 12% year on year, writes Leatherbiz.

Chief executive, Kenny Wilson, said weak results in the US had been an important factor.

He explained that sales in the company’s own retail stores in the first nine months had risen by 7% year on year, but that e-commerce revenues were down by 4% overall and that revenues from wholesale business had fallen by 27% compared to the same period a year earlier.

Mr Wilson said wholesale revenues in the US market were around half of what they had been a year earlier, with total sales there showing a fall of 31%. He added that “the weak consumer backdrop” there had made business in the US challenging for Dr Martens.

In particular, he said “continued caution from wholesale customers” had resulted in a weak order book.

He pointed out that the company had a new leadership team in the US that was taking action, particularly in marketing execution and ecommerce trading capabilities, “to drive revenue and grow the brand”.

Towards the end of 2023, Dr Martens announced former senior Apple executive Ije Nwokorie as the footwear company’s first ever chief brand officer. He will take up the role in February.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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