The Shift to Regenerative Mobility project, developed by Lineapelle Innovation Square collaboration with HYUNDAI TRANSYS using DANI leathers, has won the Red Dot Design Museum Award, a German competition organized by Design Zentrum Nordrhein Westfalen e. V.

Its concept of ‘regenerative mobility’ is truly visionary because ‘regenerative mobility doesn’t just mean vehicles with a sustainable impact in terms of fuel consumption, but also the use of materials that respect the environment,’ as stated by the Consul General of the Republic of Korea last February during the project presentation.