8 Aug 2022

According to a national consumer survey, 78% of US families are expecting to spend the same or more on shoes for the Back-to-School season despite recession fears.

 

The survey, conducted by the FDRA (Footwear Distributors & Retailers of America) and Next-Gen Experience Management company First Insights, aims to help companies understand how soaring inflation and a potential recession can impact this year’s back-to-school shopping season, as well as assessing the economic health of the footwear industry overall and consumer behaviour shifts.

 

 

“FDRA’s recent survey of 100 of the top Shoe CEOs revealed their biggest concern as we start the Back-To-School season is no longer supply chain issues, but consumer behaviour shifts as the economy slows and inflation continues to eat into pocketbooks. That is why this report is so important, because it gets us closer to understanding where families plan to shop, how much they are expecting to spend, and what is influencing their choices”, explained said FDRA’s Snior Vice President Andy Polk.


The report, produced from the inquiry to 691 households with children ages elementary school to college in June, shows that 78% of families plan to spend more the same as last year on kids’ shoes, while 63% of families expect to spend 75 US dollars, or less, per pair, as compared to 81% in the prior year’s survey. In addition, 36% of the surveyed have indicated that are anticipating spending at least 200 US dollars on back-to-school shoes this season, more than doubling last year’s rate (17%), and a “record-breaking” 21% will purchase exclusively online.


The national footwear consumer survey also found that 67% of families have decided to shop more online due to higher gas prices and 29% are already spending at least 300 US dollars more per month on their total purchases, on a comparable basis to 2021.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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