10 June 2022
British leather goods brand Mulberry has announced that digital IDs will be added to its products by 2025, reports ILM. The company said that this will “revolutionise the way luxury brands and customers connect, and steward circularity in luxury fashion”. The company will begin adding the digital IDs to vintage pre-loved bags from its circular economy programme, Mulberry Exchange, before moving on to other lines. End-users will be able to tap an NFC tag on each bag with their smart device and access a “personalised digital experience” which will include information about the item as well as access to content and services such as authentication, repair and resale. Mulberry CEO Thierry Andretta said: “We take great pride in creating objects that are made to last, to be loved and passed onto the next generation. Through the digital ID, Mulberry can offer customers increased transparency into the unique journeys of our products, deliver services such as lifetime repair, buy-back and resale, and ensure that every bag can have multiple lives.”

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。   我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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