JBS Couros is focusing on the British furniture upholstery market this week, exhibiting Kind Leather at the January Furniture Show, reports ILM. The January Furniture Show is taking place from April 24 to 27 in Birmingham, with more than 400 exhibitors from the furniture and interior decorating industries. JBS Couros is participating through its Italian tannery Conceria Priante and says that this exhibition marks the official entry of Kind Leather into the UK market. The company said: “JBS Couros is using Kind Leather to promote the sustainable aspect of production and aims to attract retailers within the universe of upholstery, cupboards, beds and accessories who are concerned about the added value of products with the assumption of less wastage and a lower impact on the environment.”