Leather and the Consumer. 2.000 respondents were questioned about leather and their buying behaviour.
When it comes to so-called “vegan leather” there is a lot of confusion among consumers. 54% of respondents had no idea of the composition of this material and that it could potentially be 100% made from polyurethane or pvc (plastic). Once they knew this, how do you think they reacted?
Click the link to read and download the free analysis of buying habits around leather.