7 February 2022

Leatherbiz reports that high prices for luxury leathergoods can, even in this part of the market, put consumers off. This is the suggestion behind comments that the chief executive of Piaget, Benjamin Comar, gave recently to the Financial Times.

Jackie 1961 bag from Gucci

Mr Comar took up the role at the head of the Swiss watch and jewellery brand in 2021, having previously worked at Chanel and Cartier.

He told the FT he was optimistic about growth and said factors that are contributing to this include an increase in the number of higher-end consumers who are “self-purchasing”, in other words spending sizeable sums of money on gifts for themselves. Mr Comar said this was far less common at the start of his career.

He also pointed out that many wealthier consumers use jewellery as an expression of their personality and continued to do so during lockdown. Adding to positive contemporary signals for jewellery brands is the idea that current dressing trends lend themselves to wearing multiple pieces of jewellery at once, on the neck, wrists and fingers.

Crucially, though, Benjamin Comar also made the point that prices of high-end leathergoods have risen “disproportionately” compared to jewellery. The clear implication is that, even shoppers with enough disposable income to treat themselves to expensive products can be swayed by price and will choose a new watch or piece of jewellery instead if leathergoods appear to them to offer less value for money.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。   我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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