27 January 2022

Hyundai Motor Company is on a mission to become more responsible in their use of resources. Their Transys department is one of the industry’s leading car interior seat makers in the world, and with unused materials, they saw an opportunity for upcycling leftover leather. Report by One 4 Leather.

Hyundai teamed up with New York-based fashion brand Zero+ Maria Cornejo to produce fashion items using leathers that are not used in the seating production. This was part of the Re:Style event, which explored creative ways to re-use materials and save the planet in style. The fashion brand they partnered with is known for using eco-friendly materials in their collections and exploring cradle-to-cradle products.

The event attracted celebrities such as Sarah Jessica Parker and Rowan Blanchard and automotive industry experts including EVP and CMO of Hyundai Motor Company Wonhong Cho and CMO of Hyundai Motor America Dean Evans. Hyundai focuses its efforts on reducing its environmental footprint and leather upholstery, using a by-product that has multiple applications (even after its life as a car interior) fits within that vision.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。   我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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