Make it Leather! This World Leather Day campaign is a unifying call to action that aligns our stakeholders across the global leather industry around one clear principle: make intentional, responsible material choices. By Leather Naturally.

With 6 weeks to go, our brand new theme for 2026 “Make It Leather” is a coordinated strategy to shift the conversation from volume to value, from disposability to durability, and from trend-led consumption to long-term craftsmanship.

We want the whole industry to get behind World Leather Day on 29 April and the runway of opportunities over the next few weeks.

Explore how to get involved right here and check out our new World Leather Day page here: https://lnkd.in/eJ747HsW.