Congratulations to Hermès, setting a new record in 2025 sales with 9% growth at 3.9bn euros, led by customers in Japan and the Americas, driving sales in saddlery and leather goods.

What’s behind this iconic leather brand’s success in a challenging global luxury sector? Commentators are pointing to three critical factors:

• Rigorous volume management that consistently reinforces desire
• An approach anchored in investment for artisanal craftsmanship
• A loyal and well nurtured fan base for the brand’s Birkin & Kelly bags

In the words of FashionUnited “Hermès rides out global uncertainty with poise, patience, and a very long waiting list”.