8 July 2024

LVMH Métiers d’Art to partner with Aupen

Leather goods brand Aupen has formed a strategic partnership with LVMH Métiers d’Art as part of plans to move its production to France. By ILM.

The partnership will include access to French production facilities owned by LVMH such as Jade Groupe and Tanneries Roux, the oldest French tannery which works with luxury brands such as Hermès and Louis Vuitton.

Aupen was founded in November 2022 but already had a celebrity client list including Beyoncé, Taylor Swift, Selena Gomez, Hailey Bieber, Emily Blunt, Emma Stone, Jennifer Lawrence and Kylie Jenner.

The company said that the partnership “represents a significant milestone for [its] supply chain journey, showcasing [its] dedication to excellence, quality, and innovation as it pivots its production base to France”.

The collaboration will result in new products in January as part of the brand’s Spring 25 collection. The partnership notably does not involve any equity.

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