2 March 2023

German leather industry association VDL has won the authority to issue legal warnings to companies that misuse the term ‘leather’ in their advertising, writes Leatherbiz.

Under competition laws in Germany, some trade associations have the authority to issue legal warnings to companies whose marketing messages are likely to mislead or confuse consumers. VDL is now one of the organisations that have the right to take that action.

European Union-wide representative body COTANCE said it supported this development. It said: “We care about transparency, and we fight against unfair claims. We are not doing this to make money or gain notoriety, but simply because our affiliated companies are harmed when others misuse the term leather.”

COTANCE went on to say it is not against the practice of companies using alternative materials to make their product. “But we are against consumer deception,” it insisted.

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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