Leather Naturally writes on LinkedIn: Voices of a Re-Generation is an on-going PUMA Group project.

The brand is working with young influencer ambassadors to give them a platform and share opinions. They meet regularly with Puma’s products, sourcing and sustainability teams to share suggestions and have criticisms and concerns listened to.

According to research conducted by PUMA 71% of young people felt their voices weren’t being heard when it comes to the environment and want to see more transparency from business and brands.

Fashion’s footprint has a huge impact on the environment, ranking it second as the most polluting industry. Driving better transparency can help consumers make better or at least informed choices.

Leather Naturally and our members are fully committed to sharing the truth about leather and its impact on our planet. We also challenge misperceptions and share facts about leather’s unique qualities. Whether you’re a young student, designer, influencer or business leader – find out more about leather here: https://lnkd.in/enKHDHkK.