5 June 2024

Longevity and leather footwear

Francis Tsang, co-founder of the ChromeFree Leather Alliance (CFLA), writes on LinkedIn that Chinese Gen Zs increasingly embrace a lifestyle of minimalism, sustainability, and mindfulness. In the digital age, this generation, seeking slower lifestyles, often strives to disconnect from the constant stream of information and social media, opting for digital detoxes and allocating time for self-reflection and introspection.

Young Chinese consumers are turning to American retro-core Goodyear welted footwear. Brands like Alden, Red Wings, White’s, and other are more prevalent here.

Goodyear Welted is a traditional shoe construction method that dates back more than 200 years. The result is a premium quality leather shoe that is more comfortable, durable and when taken care of correctly, will last a lifetime.

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