9 April 2024

Automotive - The coming impact of Gen Z

Pangea Made writes on LinkedIn that Generation Z—those born between the mid-1990s and early 2010s—currently constitutes 30% of the global population, according to the World Economic Forum. By 2025, it will account for 27% of the total workforce.

The impact that Gen Z could have as automotive consumers is currently being considered by OEMs, but what about as employees?

As members of Gen Z train in vehicle design and enter the workplace, they will be responsible for meeting current customer needs and shaping the industry’s future. However, they will do so at a time when new technology and brand objectives are disrupting the traditional ways of working.

“What’s being asked from today’s transport design graduates is greater than previous generations,” states Antonio Borja, Director of the School of Industrial Design at the Academy of Art University in San Francisco.

Formerly a designer at General Motors, he considers the days of simply providing appropriate solutions for a vehicle specification brief to be over. “In today’s universities and studios, designers must understand the purpose of their work from a deeper perspective.” More than anything else, creating a unified “experience” based on customer values will be top priority.

As we embrace new trends and challenges in designing interiors – it’s important to consider employees needs and driving forces of the next generation. How?

  • Prioritize Experiences
  • Utilize New Approaches
  • Authentically Make an Impact


Read more at Automotive World: https://lnkd.in/ed37XDNJ.

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