12 June 2024

Nike job cuts reach Europe

The US-based sportswear giant has cut jobs at its European headquarters in the city of Hilversum, just outside Amsterdam, as part of a multi-year cost-cutting plan, said Bloomberg by World Footwear.

Nike is laying off about 2% of its global workforce as part of a plan to cut 2 billion US dollars in costs. Approximately 750 employees were laid off at its global headquarters in Beaverton, Oregon, and Converse, a Nike subsidiary in Boston, also cut some jobs.

Lay-offs have now reached the Nike campus in the Netherlands, known internally as EHQ, home to more than 2,000 employees, according to Bloomberg.

The news media recalled Nike Chief Executive Officer John Donahoe had signalled in an internal memo distributed to employees in February that the planned cuts in Europe, the Middle East and Africa would follow a different timetable to those in the company’s home market, where job cuts were made in two phases earlier this year.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


Follow Us On:

Contact us