APLF Ltd is a joint-venture company established between Informa Markets Asia Limited and Societe Internationale De Commerce SIC SARL. This Privacy Policy is issued on behalf of APLF Ltd, and where “APLF”, “we”, “us” or “our” appears, it refers to APLF Ltd.

We take the privacy and protection of data and information seriously. We commit to processing personal information of all visitors, exhibitors, sponsors, suppliers, contractors, employees and business partners responsibly, in full compliance with all applicable data protection laws across all jurisdictions where our events and services operate.

As part of using APLF’s products and services, browsing our websites and contacting the business, data and information is collected. This Privacy Policy sets out APLF’s approach to safeguarding and maintaining the privacy of that personal information, and explains what data is collected, how it is used, the lawful bases relied upon for processing, and the rights individuals have over that data.

What we collect
This section tells you what personal information we may collect when you use our products and services, and what other personal information we may receive from other sources.

In this Privacy Policy, the term ‘personal information’ refers to the types of personal information that may be collected and used, including:

• Contact details, such as name, email address, postal address and telephone number
• Educational, nationality and professional information
• Usernames and passwords
• Payment information, such as a credit or debit card number or bank account detail
• Order and purchase history
• Images and video footage processed for use in virtual event profiles, live event advertisements and other event related marketing materials, both online and in print
• Comments, feedback, posts and other content submitted, including survey information
• Interests and communication preferences including marketing permissions where appropriate
• Location information such as provided through a mobile app
• Identity verifying information such as passport details to comply with legal obligations in certain countries and to provide visa invitation letters where requested
• Website and communication usage information, such as correspondence and details of your use of our website and services obtained through cookies or other tracking technologies
• Name of hotel when attending one of our events.

This personal information relates to the following categories of people:

• Prospects, customer contacts, subscribers and users in respect of our services and products;
• Visitors, sponsors, exhibitors and speakers at our events;
• Contacts of our service providers and business partners
• Competition entrants and award winners (for prize administration and winner publication)

Sensitive personal information
If collecting or storing sensitive personal information (as defined by local data laws), such as health records, disability status or, we will typically ask for your explicit consent. However, there are some limited situations where this will not occur such as if you have an accident. If this does occur, we will ensure your privacy rights are protected.

We do not knowingly collect or process special category / sensitive personal information beyond the specific purposes explicitly disclosed in this policy. If we discover we have inadvertently obtained sensitive data outside of a disclosed lawful purpose, we will securely delete or anonymise it without undue delay.

Children’s personal information
Our services and products are exclusively targeted at commercial business professionals aged 16 and above. We do not knowingly collect, solicit or process personal information from children under the age of 16 for any marketing, profiling or commercial purpose. Any data inadvertently collected from a child will be deleted without undue delay.

Data collected by third parties at our events
During the event, exhibitors and other third parties may choose to scan your visitor badge or take photos of your business card using their own separate devices and applications. We have no control over such third party data collection activities. Their processing of your personal information is governed solely by their own privacy policies. Please direct any enquiries regarding their handling of your data to those third party organisations.

How and why personal information is used
This section explains how and why we use personal information.

In product enquiries, sales and administration
If you have made an enquiry about us or our products or services, either online or over the phone, your personal information will be used to respond to the enquiry or to take other steps at your request, prior to you entering into a contract with us.

If you have purchased or registered for one of our products or services, including on a trial basis, we will use your personal information, including bank or card details, to provide you with the product or service, communicate with you about it, handle payments and recover any debts.

In call monitoring for training and quality monitoring purposes
Where one of our sales representatives speaks to you over the phone, the calls may be recorded for training and monitoring purposes.

If your personal information is relevant to our products and is freely available through public sources, such as a website related to your work or profession, listed directories, press releases, industry publications, or if you provide it to us, to the extent permitted by applicable data protection laws, we may use such personal information in the products we provide to customers, for example in subscription products, research, industry analysis and insights. We may also check your information against the information listed on available databases, to identify and verify your professional status.

If you make an enquiry or engage us to provide consulting services or research/analysis, we will collect information such as your name, country, job title, company information or academic affiliation, postal address, e-mail address and telephone number. We will use your personal information to respond to the enquiry or to fulfil consulting services.

For event and exhibition management
If you take part in our event as a speaker, sponsor or exhibitor, your personal information will be processed for purposes related to event operation, payment administration and recovery of debts. If you join as an attendee, your personal information will be used for purposes connected with running the event, together with logistical, administrative and analytical activities.

Such processing is based on our legitimate business interests or applicable local statutory bases including performance of a contract, your consent or compliance with legal obligations.

We will also use your personal information to maintain databases that allow us to assess your qualities as a speaker or sponsor/exhibitor, promote events and encourage further engagement at our events.

We may share your personal data with exhibitors at the event you are going to attend, so that they can contact you in advance and arrange to meet with you during the event.

In addition, photos and videos are taken at our events, which may feature attendees, speakers, sponsors or exhibitors. Where we have taken photos and videos at our events that feature you as an attendee, sponsor or exhibitor, to the extent permitted by applicable data protection laws, those photos and videos may be used for promotional purposes.

Where events and exhibitions use badge scanning technology your personal information will be used to identify you at certain access points, such as to VIP areas, seminars, entry and exit and other areas of the event. This will provide certain location information. Badges cannot be read remotely.

The personal information obtained from badge scanning will be used for access control, security and analysing visitor traffic with a view to improving the event experience for visitors and others.

You can also allow your badge to be scanned by event exhibitors. When you do so your contact details will be shared with the relevant exhibitor and used in accordance with applicable data protection laws, the exhibitor’s privacy policy and any other notices or consents you are provided with or given at the event.

Where we are hosting and managing a virtual exhibition or event the APLF (and any third party platform provider acting on our behalf) will use your personal information provided during the registration process to host and manage this digital event and for analyzing visitor interactions and traffic with a view to improving the event experience for visitors and provide you with a personalized experience.

When you enter a virtual space, zone or room such as an exhibition booth, your personal information may be shared with the sponsor and exhibitor to allow them to engage with you subject to the attendee privacy notice you may have been provided during the registration and login process.

When using our event platform, if you choose to interact with our virtual products (e.g. virtual exhibition booths, download or bookmark companies/ content, attend sessions, watch videos, accept connections and meeting invites) then your information may be shared with the exhibitor or sponsor to allow them to engage with you. They may contact you in line with your indication of interest in their products.

When using our event app, we will be collecting your personal data, including location information, to improve your event experience and offer features such as in-app navigation, notifying you about featured sessions and recommending tailored content matching your interests. We and this event’s sponsors and exhibitors may also use the app data for analytical and marketing purposes. You may opt-out of using our app features by updating your preferences from the app settings.

For marketing
We may use your personal information to send you newsletters, offers or other marketing emails that keep you up to date with our news, events and products that may be of interest. Depending on the nature of your interaction with us and applicable data protection laws, you may have actively given us your consent (i.e. opted in) or we may be entitled to rely on your implied consent or legitimate interests to market to you. The opportunity to opt out of future marketing will always be provided and you have the right to amend your marketing preferences at any time (see Your Rights section).

Many of our events and products are co-branded or sponsored by third party exhibitors or sponsors. We may share your details with these third-party partners. Where this happens, a clear notice will be provided that gives the opportunity to opt out or opt-in to such sharing as required by applicable data protection laws. The third-party partner’s use of your details will be in accordance with the notice provided and its privacy policy and is not covered by this Privacy Policy.

For our client-facing marketing services
We will combine the personal information that they collect from you, including much of the information in the “what we collect” section above, with personal information collected from certain trusted third-party sources and use this information to create profiles in order to determine your/your company’s commercial interests.

For example, we will collate the information you provide as part of your registration for events, information you generate in connection with your attendance at events, information obtained by us using first party cookies and tracking technology on our websites and apps and certain information we obtain from third parties (such as data providers) to analyse, segment and determine which marketing segments you fall within.

This information can then be used by, or for the benefit of, our clients in different ways as part of our marketing service offering to enable these clients to undertake tailored and targeted advertising campaigns. Our clients can present individuals with information about products and services that our clients think will be of interest to them via various channels based on the marketing segments we have developed and allocated individuals to. In many cases these advertising campaigns are run by us on behalf of clients without us ever sharing any personal information with the relevant clients (including via marketing emails, and social media channels and our advertising partners who facilitate advertising on third party sites). In other cases, we may provide to client’s information that the client is unable to use to identify you in order for them to instigate their own marketing campaigns. These activities are undertaken based on your consent to receive marketing communications and if you have exercised your rights to opt out of email marketing, you will not be marketed to in connection with the marketing services we provide to clients via any channel.

The activities that we, and our third-party partners, undertake may entail automated and machine learning-based processing of data to analyse or predict behaviours and preferences (e.g. interests in certain content, services and/or at events). The algorithm will identify companies and individuals with similar characteristics to companies and individuals that we know are interested in certain services.

In social media
We may use your personal information to undertake advertising campaigns on social media platforms such as LinkedIn, Instagram and Facebook in order to provide information about upcoming events or new products and to ensure you only receive relevant advertising about our products and services. We may share your personal information with social media platforms so that you see advertising about our, or our partners’, products and services that we think you will be interested in when you interact with the relevant social media platform. We may also share your personal information with social media platforms to help us present relevant advertising to individuals who the social media platforms determine are likely to have similar interests to you.

We maintain presence on social media platforms, through our company and brand pages. We collect personal information when you interact with us on social media. Please note that these social media platforms may set cookies and other tracking technologies on your device when you visit their pages and when you navigate from their pages.

These platforms may share information with us about your visits to our pages (usually for statistical purposes to see how users interact with our content on social media platforms). The social media platforms are responsible for how they handle your personal information and information about their collection and use of your personal information can be found in their respective privacy policies and cookies policies.

If you win one of our competitions we may publish your name, company and competition category on our website.

For surveys
We may use your personal information to undertake research surveys for ourselves or on behalf of a third party. This includes your contact information, pseudonymised demographic information and any feedback or answers you provide. Surveys may be carried out digitally or face-to-face.

For customer and prospects management (including analytics and product management)
The personal information held about you, combined with other personal information legitimately obtained and shared with us by third parties or publicly available data, may be used to better understand our customers and their preferences and to improve the products and services delivered. This may include automated profiling and campaign management techniques.

Data may also be used in advertising campaigns on social media platforms such as LinkedIn, Instagram and Facebook in order to provide information about upcoming events or new products and to ensure you only receive relevant advertising about our products and services.

For mobile applications and website analytics
We may combine visitor session information or other information collected through tracking technologies, whether you are logged in or not, with personally identifiable information to understand and analyse your online experiences and determine which events, products and services are likely to be of interest to you.

Where you consent to the use of your location data, certain mobile applications may use location data to assist you to navigate around events and bring exhibitors’ and sponsors’ products to your attention whilst you are using the app.

Our marketing related emails contain a single, campaign-unique “web beacon pixel” to tell us whether emails are opened, and combined with other technology, to verify any clicks through to links within the email. We may use this information for purposes including determining which emails are of more interest to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email.

Where you subscribe to an online service, the accompanying emails similarly include a pixel. We track interaction with these emails and our online services to validate attendance for accreditation purposes, to help determine which information is of interest to you and to customise the advertisements seen on our sites.

If you do not wish the pixel to be downloaded to your device, you should choose not to click links that we send or to opt out of email marketing or online events. This information may be connected to your personal identity.

While we strive to offer choice when using our website and mobile applications, we do not promise that we will be able to receive or honour web browser Do Not Track signals.

Within online membership communities, bulletin boards and chat areas
You may choose to participate in online membership communities on our sites that allow you to create and publish a profile and other personal information. These communities may provide privacy controls that allow choice in how much of your profile and other information to make public or to share with others within the community.

Privacy controls are usually found on the page on which you edit your profile, and each individual is responsible for understanding how those controls work, including default settings, and choosing how the information provided is shared and protected. By participating in these online membership communities you may be contacted by other participants using the information provided.

When you disclose personal information on any public community boards or chat areas of this website, or any other website used as a result of use of this website, such personal information can be collected and used by anyone who views that board or area. This may result in unsolicited messages from other participants or other parties, which are outside of our control or responsibility.

Where you engage with us in customer enquiry chat areas, we will use any information provided to help recommend products and/or assist with confirming any order you wish to place.

For enquiries
Any personal information provided on the Contact Us page will be used only to provide a response, find a resolution to the complaint or to service the request or enquiry made. Any personal information provided when filing a data protection complaint will be processed in line with our data protection complaints procedure. This involves reviewing and investigating the data protection complaint and issuing necessary communications to update you about the progress on your complaint. The information provided will not be added to the marketing or customer prospect databases of Informa’s operating divisions.

For news alerts
The information collected when you sign up for news alerts is used only to provide that service, and to understand the background and interests of our subscriber list.

In providing the service we gather statistics about how many emails are opened, using industry standard technologies including image downloads. This is to help us monitor and improve the news alerts service and information is collected and analysed at an aggregate level only.

With your permission, from time to time we may use your registration details to contact you about the news alerts service. You can unsubscribe from the service at any time using links provided within our emails.

In automated decision-making, including profiling
We use fully automated algorithm-based technologies to personalise dynamic web content based on your explicit and/or implicit interests. General profiling, such as segmentation, is carried out for the purpose of providing a more relevant experience.

Additionally, in our publishing business it may be used for example is where your answers to an application to receive a sample inspection copy of a textbook determines whether the request is granted, is implemented in certain cases to ensure we deliver a timely and reliable service to customers. Automated decision making is never used in any way that produces a legal or similarly significant effect.
When we use these techniques we use measures to avoid legally discriminatory biases and inaccuracies. These automated processes may result in different content being shown to you.

For fulfilling legal obligations including anti-fraud or anti-crime measures and screening
We and other organisations may also access and use certain personal information to prevent fraud as may be required by applicable law and regulation and best practice at any given time. If false or inaccurate information is provided and fraud is identified or suspected, details may be passed to fraud prevention agencies and may be recorded by us or by them.

To ensure we comply with international trade sanction laws and regulations, where appropriate customers, vendors and suppliers are screened against applicable sanctions lists.

We may also collect categories of personal information required by local law in order to obtain an event license or to respond to queries or requests made by law enforcement.

How we protect personal information
We recognise the importance of protecting and managing personal information. Any personal information provided will be treated with the utmost care and security. This section sets out some of the security measures in place.

We use a variety of physical and technical measures to keep personal information safe and prevent unauthorised access to, or use or disclosure of it. Electronic data and databases are stored on secure computer systems with control over access to information using both physical and electronic means. Our colleagues receive data protection training and there is a set of detailed security and data protection policies which colleagues are required to follow when handling personal information.

While we take all reasonable steps to ensure that personal information will be kept secure from unauthorised access, we cannot guarantee it will be secure during transmission by you to a website or other services, as we do not control that transmission. We make use of HTTPS (HTTP Secure) whereby the communication protocol is encrypted via Transport Layer Security (TLS) for secure communication over a computer network. The website is loaded via HTTPS, represented by the lock icon in your web browser ensuring the transmission is secured with a certificate issued by an official security certificate authority to the business operating it.

International transfer of personal information
As an international business and because of the technologies we use, personal information may be accessed by our colleagues and third-party service providers from locations outside of the country in which it is collected, where data protection laws may offer different levels of protection.

Where personal information is transferred outside the jurisdiction in which it is collected, we implement appropriate safeguards designed to deliver adequate protection for that personal information, in line with applicable data protection rules.

Under certain regulatory frameworks, transfers may proceed without additional dedicated safeguards where the receiving jurisdiction is formally recognised under applicable law as providing suitable data protection standards.

For transfers to jurisdictions without such formal recognition, we rely on legally permitted transfer mechanisms available under applicable law. This may include binding contractual arrangements or, where appropriate, your explicit consent.

Cookies
A cookie is a small text file containing a unique identifier that is automatically placed on a user’s computer or other device when the user visits a website. For more information, please visit our Cookie Policy link on the bottom of the website.

Third-party links
This website contains links to other websites. We are not responsible for the privacy practices of these websites and do not accept any liability in connection with their content. We recommend reviewing the privacy policy of each third-party site linked from this website to determine its use of your personal information.

Who personal information is shared with
To provide you with services and products, your information may be shared for specific reasons. This section explains how and why personal data is shared.

Sharing within the APLF company ownership
We may share your personal information with certain other companies within the ownership structure of APLF Ltd. For example, these companies may assist in providing products and services to you, carry out internal analysis of the usage of products and services, or offer relevant products and services which may be of interestSuch communication between the entities is based on the parties’ legitimate interest.

Sharing with Service Providers
We may share your personal information with third parties who assist in providing our products and services and administering our business. These include IT and marketing technology host suppliers, web and data hosting providers, mailing houses, ad servers, logistics and general services contractors, debt collection agencies, onsite health and safety partners, event registration partners, sales platform providers, communication tool providers, stand designers/builders/fitters, suppliers of sponsorship/marketing/PR collateral and other event collaboration partners. Personal information will only be shared with third parties if and to the extent it is necessary for them to provide our products and services to you.

We use web chat services that allow us to connect with you and answer sales and customer services questions quickly and directly. We ensure these service providers protect your data but these chats are intended to provide you with quick answers to basic service questions only and you should not provide any sensitive information such as bank or credit card details in these chats.

If you book a hotel through us, to stay at while attending one of our events, we may share your data with the hotel, so that they can calculate commission payable to us for the booking.

These data processors are bound to compliance through contracts in place that protects the personal information you have shared with us.

Sharing with other Organisations
We may share your personal information with trusted partner organisations for their marketing purposes in accordance with local data protection laws and where required, with your permissions.

If you attend one of our B2B events in your professional capacity we may share the fact of your registration with your employer if they ask for employee attendee data for business logistics, finance and planning purposes

We may share your personal information with clients and data providers in connection with the marketing services referred to above, who are bound to process that data strictly in compliance with applicable law.

To reorganise or make changes to our business
In the event that we are subject to negotiations for the sale of all or a part of our business to a third party, are sold to a third party or undergo a re-organisation, we may need to transfer some or all of your personal information to the relevant third party or its advisors as part of any due diligence process. Any information that is transferred to that re-organised entity or third party and will be used for the same purposes as set out in this policy, or for the purpose of analysing any proposed sale or re-organisation.

In connection with legal or regulatory obligations
We may process your personal information to comply with our legal and regulatory requirements or to respond to regulators where applicable. This may include disclosing your personal information to third parties, the court service and/or regulators or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so.

In some circumstances, we may be legally required to disclose your personal information because a court, the police, another judicial or law enforcement body or government entity has asked us for it.

How long your personal information is kept
We determine how long personal information is retained based on the following criteria:

• Purpose of Collection – We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, and business requirements, further details on these purposes can be found in the section above.
• Legal & Regulatory Requirements – Certain data must be retained for specific periods to comply with legal, tax, accounting, and regulatory obligations. We will only retain personal information for as long as is necessary and as permitted by applicable laws. The retention period may vary depending on the type of data and applicable regulations. We may also continue to retain your personal data to meet our legal requirements or to defend or exercise our legal rights.
• Contractual Obligations – If data is processed as part of a contract, it will be retained for the duration of the agreement and any applicable post-contract period.
• Operational and Business Needs – Data may be retained to continue our operational and necessary business requirements under a legitimate interest
• User Consent & Preferences – Where processing is based on consent, data is kept until the individual withdraws consent or exercises their rights under data protection laws.
• Anonymization & Deletion – Once the retention period expires, data is securely deleted, anonymized, or aggregated to ensure it is no longer personally identifiable unless further retention is required by law.

These criteria ensure that personal data is retained responsibly, in line with best practices and regulatory obligations.

We may continue to retain this personal information after we have ceased such uses for certain legitimate business purposes. For example, if you have opted out of marketing communications from us, we will retain limited details about you to ensure we can honour your opt-out request.

Your rights
The rights set out below apply regardless of where you are based.

Updating your information and marketing preferences
We want to ensure you remain in control of your personal information. We try to ensure the personal information held about you is accurate and up-to-date. We will always provide the opportunity to unsubscribe or opt out of future marketing communications.

Information on how to unsubscribe or opt out will be provided on every marketing email we send you. However, if at any stage you would like to update and/or correct such personal information, or opt-out of future marketing communications, request this by sending an email to [email protected].

Contacting us
For any questions about this Privacy Policy contact our Privacy Manager at [email protected].

You can also contact us at 17/F China Resources Bldg, 26 Harbour Road, Wanchai.

We hope we will be able to resolve any privacy concerns you may have. However, you always have the right to complain to any supervisory authority or other public body with responsibility for enforcing privacy laws in your country.

Changes to this Privacy Policy
To keep up with changing legislation, best practice and changes in how we process personal information, we may revise this Privacy Policy at any time without notice by posting a revised version on this website. To stay up to date on any changes, check back periodically.

This Privacy Policy was last updated on 3 September 2026.

If there is any conflict between the Chinese and English versions of this Privacy Policy, the English version prevails.