13 June 2024

Bag Design, R+D and Customer Preferences

Satish Kumar, Founder Ythee Apparel | Unicon leather Leading Export company writes on Linked in that Unicon Leather employs a robust strategy for developing new designs of leather bags, focusing on continuous research, innovation, and customer-centric approaches. Here are some key elements of their strategy:

  • Research and Development (R&D) –  Unicon Leather places significant emphasis on R&D to understand market trends and customer preferences. This involves exploring new technologies, processes, and materials to innovate and improve product offerings (Mysite 4).
  • Team Collaboration – The company has a dedicated product development team comprising designers, pattern makers, and other technicians. This team works collaboratively to bring new ideas to life, ensuring that every new design meets high standards of quality and creativity (Mysite 4).
  • Customer Feedback – Understanding and integrating customer feedback is crucial. Unicon Leather actively involves clients in the design process, ensuring that the final products align with their expectations and requirements. This customer-centric approach helps in creating designs that are not only innovative but also market-ready (Mysite 4).
  • Quality Materials – They use high-quality leather and materials sourced from renowned suppliers in places like Italy and Spain. This ensures that the end products are not only stylish but also durable and premium.
  • Sustainability – The company also focuses on sustainable practices in their manufacturing processes, aligning with global trends towards environmentally friendly products (Mysite 4).

By combining these strategies, Unicon Leather effectively develops new and appealing designs that cater to both domestic and international markets.


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