Leathergoods brands Louis Vuitton, Gucci, Chanel, Hermès and Cartier appear on the list, in positions two, three, four, six and nine respectively. Nike was number one. Adidas, Zara, H&M and Uniqlo are the others.
Brand Finance studies measures such as brand strength, customer research and competitor benchmarking and links these to “commercial outcomes” to come up with a notional valuation for each brand on the list.
It puts Louis Vuitton’s brand value at $23.4 billion, Gucci’s at $18.1 billion and Chanel’s at $15.3 billion. Its value for the Hermès brand was $13.5 billion and Cartier’s was $12.4 billion.