Hugo Boss reported a modest 1% increase in group revenue for the second quarter of 2025, amid what it described as an “ongoing challenging market environment”. By ILM.

Boss Menswear, boosted by the David Beckham collaboration, delivered the strongest performance, while Boss Womenswear and Hugo brand sales declined.

Group sales totalled US$1.11 billion, with Boss Menswear up 2% (or +5% currency neutral) to US$867 million. Boss Womenswear fell 10% (-8% currency neutral) to US$74 million, while Hugo declined 14% (-12% currency neutral) to US$166 million.

By region, EMEA sales rose 3% on a currency neutral basis (2% reported), supported by gains in Germany and France that offset a slight decline in the UK.

The Americas returned to growth with a 2% currency neutral increase, although reported sales fell 6%, reflecting currency headwinds. In the U.S., revenue improved after a softer start to the year, while Latin America maintained strong growth.

Asia Pacific fell 5% currency neutral (-6% reported) as weaker consumer sentiment in China offset stable results in Southeast Asia & Pacific and solid growth in Japan.

In distribution channels, digital sales grew 7% currency neutral (0% reported), while wholesale revenue rose 3% currency neutral (5% reported). Brick-and-mortar retail declined 1% on a reported basis but gained 1% when adjusted for currency.

EBIT increased 15% to US$76 million with the margin improving by 120 basis points to 8.1%. Net income rose 28% to US$42 million.

The company reaffirmed its full-year 2025 outlook, expecting sales to remain broadly stable (between -2% and +2%) and EBIT to increase by 5-22%, with a target margin between 9% and 10%.