Is it leather? Tells some truths on LinkedIn!

In a world full of imitations, REAL still matters.

We live in a time of copy-and-paste everything.

Fast fashion. Fast content. Fast materials.

Everything is accelerated – except the truth.

We’re surrounded by products that look the part but don’t live up to it.

Plastic pretending to be leather. Synthetic fibers wrapped in greenwashed buzzwords.

And somehow, we’re told this is “progress.” But real sustainability doesn’t come from imitation. It comes from integrity. From real materials and real purpose.

Take leather, for example. Not the plastic kind that’s rebranded as “Sensatec” or “Inteluxe,” but real leather. From nature. Byproduct-based. Time-tested. Biodegradable when traditionally tanned. Not a gimmick. Not a costume. A material with a legacy.

Here are real truths with real impact:

𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰𝘀.
They last longer. Age better. And at the end of their life, they don’t haunt landfills or shed microplastics into our oceans.

𝗙𝗮𝗸𝗲 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗥𝗲𝗹𝘆 𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗶𝗺𝗺𝗶𝗰𝗸𝘀.
“Cruelty-free” sounds great – until you trace the supply chain of petroleum-based alternatives and see the cost to the environment. “Vegan leather” isn’t a plant. It’s plastic. Let’s not pretend.

𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗨𝘀𝗲 𝗕𝗲𝗮𝘁𝘀 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗛𝘆𝗽𝗲.
A real leather interior can last decades. It can be repaired, hold its resale value, and appreciated for its growing beauty over time. Try doing that with a bonded faux interior. It won’t even survive past the first lease.

𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀.
We don’t need 10 versions of the same thing made from cheap synthetics. We need fewer, better things—made to last, made with care, made from the earth.

The more we chase fakes, the more we lose sight of the original. The more we choose trendy over timeless, the more waste we create. We don’t need more noise. We need substance. We don’t need more promises. We need proof. And that starts with choosing materials that carry real weight—in performance, in sustainability, in meaning.

Because real materials create real impact. Not just for how we live, but for how we value life itself.

Real leather. Real sustainability. Real meaning.