Bottega Veneta has launched a campaign titled Craft is our Language to mark the 50th anniversary of its signature Intrecciato leather weave. By Leatherbiz.

Introduced in 1975, the Intrecciato technique involves hand-weaving narrow leather strips, known as fettucce, into a leather base or around a wooden mould.

The process, which demands hours of meticulous manual work, reflects Italy’s long-standing weaving traditions and the leather craftsmanship of the Veneto region.

The campaign includes a series of photographs and videos featuring both Bottega Veneta’s artisans and figures from the international cultural sector.

In September, the project will expand with the release of a print book and additional short films and photographs. The book is described as a “dictionary” of the brand’s language, craft, and values.