29 May 2024
Senior moves at Puma German sportswear brand Puma has appointed Bas van den Bemt as its managing director of Central Europe. By Footwearbiz.
He has been with Puma since 2009 in various management and sales positions. He oversaw the Benelux business for more than eight years and most recently worked as the managing director of Puma UK and Ireland. He will be based at the group headquarters in Herzog.
Lucynda Davies will take over Bas’s role as managing director of Puma UK and Ireland. She has more than 20 years of experience in the sports industry and joins from JD Sports, where she has been working as the chief brand relationship officer.
In Central Europe, Bas replaces Nina Graf-Vlachy, who will pursue opportunities outside of the company.
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
