5 April 2024

A Fast Fashion Story

Amy Boote on LinkedIn. In Marrakech last week I purchased a handcrafted leather belt from Mohammed.

We spent some time chatting whilst he altered the belt to fit, and I discovered that himself along with his four brothers used to supply a well-known retailer of fast fashion. However, this buyer-supplier relationship broke down as the retailer failed to pay a decent cost price…demanding a lower cost per unit for the same high-quality product, meaning Mohammed wasn’t taking home any profit.

This is just one individual in the fast fashion supply chain. There are millions of highly skilled craftsmen like Mohammed, constantly being pushed out of business as fast fashion brands prioritise profit maximisation over people.

Long-term supplier-buyer partnerships, built on mutual trust and respect, are needed in the fast fashion supply chain…low cost prices aren’t sustainable, they are exploitative!

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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