23 December 2022

Driven by the changing eating habits of the new generation of Chinese consumers, we have higher requirements for health and food taste, writes Francis Tsang of the ChromeFree Leather Alliance.



Generation Z has gradually become the mainstream of beef consumption. We have healthier lifestyles and eating habits than the traditional generation. This also makes beef, healthy food with high-quality protein, vitamins, and minerals, perfectly cater to our preferences.

As far as I know, no animals are killed for leather production. Naturally, hides come from animals raised for food. This accounts for 99% of the world’s leather. Leather is a natural by-product.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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