30 Aug 2022

Uruguay’s National Institute of Agriculture and Livestock (INAC) began a new campaign to promote Uruguayan meat in the gastronomic sector in China, integrating huge digital platforms such as Meituan-Dianping and different restaurant companies that join as partners of the Uruguayan meat brand.



A translation into English of the name of the campaign is “Premium delicacy, highlight of Uruguay”. The objective is to increase the exposure of the Uruguayan meat brand to final consumers and strengthen ties with restaurants and catering companies in the high-value segment in China.

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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