19 October 2021

Synthetics - Deserto could be subject to the new UK and EU green claims regulations.

Dr Kerry Senior, director at Leather UK, writes on LinkedIn that the Mexican “cactus-synthetic” material Deserto, that imitates leather and has a tie-up with BMW Motors could be subject to the new UK and EU green claims regulations.




The manufacturers claim that that “Our vegan cactus materials Desserto® (fashion) and Deserttex (automotive) offer very important environmental and ethical contributions to both industries by reducing Cumulative Energy Demand (CED) by almost 900%, Carbon Greenhouse Gas emissions by almost 2. 000% and water use by up to 150,000% compared to traditional animal leather, while at the same time being totally transparent,” https://lnkd.in/dwdqhEWT 


Dr Senior asks “How can you reduce anything by more than 100%? Even if manufacturing Desserto generates energy, creates water and is a huge carbon sink, these figures are just nonsense. As to transparency, the LCA (Life Cycle Assessment) on their website simply repeats these numbers with no explanation of the basis, assumptions or allocations”.


“Unfortunately, these numbers will be taken at face value by many. This is why these new regulations are so important to ensure that consumers are given the facts on sustainability and not dazzled by meaningless numbers”. 

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.


We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.


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