Francis Tsang writes on LinkedIn: As the demand for sustainable and customizable footwear rises among the younger generation in China, we propose an initiative to rebuild and resole Vans and Converse shoes at our workshop, Shenyang Propert. This project aims to cater to environmentally conscious consumers prioritizing quality and individuality in their footwear choices while promoting REALLEATHER as the most sustainable material.

We will encourage sustainable practices by extending the lifespan of Vans and Converse shoes through high-quality rebuilding and resoling services. Additionally, we will offer personalized options that allow consumers to express their unique styles, thereby deepening their connection to the Vans and Converse brands.

By aligning with the sustainability and individuality values important to younger consumers in China, we aim to capture their attention and ultimately enhance brand loyalty towards real leather.